Clean Up Australia Day - 2024 and beyond
- Moderator
- Mar 3, 2024
- 1 min read
Updated: Nov 15, 2024
Clean Up - circa 1990.
Issues for discussion after the 2024 Clean Up Australia Day at Curl Curl:
1. Branding - the once familiar "Clean Up Australia Day" branding has gone. The 'Unite' brand has no obvious association with Clean Up Australia and is not well recognised.
2. Multiple clean-up events - on 3 Mar 2024 CCLF ran events at Park St bridge and Alan Newton Reserve while same day events were held at Weldon Oval bridge (scouts, but not an official CUAD?) and at NCC Beach dunes (C Huong). Northern Beaches Clean-up Crew last ran one of their regular events on Curl Curl Lagoon south bank in November 2023.
3. Publicity & promotion - social channels; A3 posters at local cafes, post office and at clean up sites.
4. Public response - What was the volunteer response at each of the CCLF event sites?
5. Amount of rubbish - compared to earlier times as per picture above there now seems to be a decreasing amount of rubbish to collect.
6. Strategy for future Clean Up Australia Days
Park Street Bridge
This year I had 12 volunteers. Most were regular CUAD volunteers or CCLF members and friends. I had comments from other members as they past that they didn't know it was on as didn't get an email about it. 2 people saw the Facebook ad.
We collected 7 full bags of rubbish which was good really. Tally was mainly soft plastics but also had a lot of balls and coffee cups and their lids
I set up at around 8.30am with signs all around the netball courts but didn't have one person who just came along because of the signs. All volunteers were intending on coming. I had quite a few people come around 10.30 so stayed…
Alan Newton Reserve
Publicity & promotion
Our plan for this year was to promote via socials and physical A3 posters. In past years we have always published a newsletter (letter box drop) in February advertising CUAD (March) but we did not do so this year due to lack of preparation. Possibility of publishing an eNewsletter was raised at Committee of 5 Feb but not taken any further. We only ever email to the membership base and as a rule we do not email newsletters.
Public Response
My event at Alan Newton Reserve attracted no pre-registrations and no on-the-day registrations - i.e. no rubbish was collected at my event at all.
In retrospect a simple email to the membership base with subject…